With it, brands can communicate with customers throughout the customer journey, including: This is where Viber Business Messages can play a key role. A key first step to start winning this affection is to interact with them on the channel that they prefer. It has been proven that consumers who have an emotional connection with a brand have a 306% higher lifetime value. Specifically, the personalization of communication throughout the overall shopping journey. Studies have shown that the focus of B2C communication should be on experience. It is anticipated that more than three quarters of internet users worldwide will be using messaging apps by 2024.Īs new communication and commerce channels challenge the need for brick-and-mortar stores, both new and established businesses are trying to figure out how to engage with customers who are now far more likely to check their message inbox than their email.
What are the benefits of Viber Business Messages?Īccording to Insider, in 2021 the number of monthly messaging app users worldwide increased by 6.1% to 3.09 billion. In 2021 alone there was a 55% increase in the number of new Viber Business Messages accounts. Globally, more than 8,500 brands are already using Viber Business Messages to engage with this dynamic and affluent market and the list is growing. What makes Viber such an attractive channel for business is that 63% of its user base is made up of people in the key 25 to 50 age bracket. Chatbots, business messages, branded stickers and display ads all provide multiple opportunities for companies to engage with customers and prospects at scale. In addition to standard features like messaging, voice and video calling, group chat and sticker packs, Viber offers enhanced messaging solutions for businesses.
Viber is one of the most popular messaging apps in the world with over 1 billion registered users in 190+ countries. We also include three examples of companies using Viber successfully to drive demonstrable results, and how they did it. In this blog we explore how adding Viber Business Messages to their channel mix can help brands deliver a rich and engaging experience for customers already using the app to communicate with family and friends. For many consumers, digital channels are becoming the most popular way of interacting with brands.
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